Master in Marketing

Mastering Decision-Driven Marketing

Enhance the role of marketing in your organization and become a decision-maker that drives innovation through data-centered strategies.

Time
Part-Time

Format
Blended

Length
18 months

Intake
September

Venues
Monterrey, Mexico City

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The transformative impulse of marketing

Learn the latest marketing trends

The program reflects the latest advances in the world of marketing, allowing you to stand out in a dynamic and constantly changing business environment.

Be a leader in innovation

Develop creativity and strategic thinking skills through practical projects, case studies, and collaboration with professionals to strengthen your leadership in innovation and create solutions to emerging marketing challenges.

Enjoy unique global experiences

Study abroad and learn the latest trends on marketing with our exchange programs, dual degrees and summers courses at more than 60 world-class universities.

Learn with transformative experiences

The program provides immersive experiences, allowing students to apply their skills in real-world scenarios.

Program Profile

Candidate Profile:

The Master in Marketing is a program for professionals who seek to improve their understanding of new marketing trends and the tools to link marketing strategies with finances, technology, and data.

Marketing for decision-makers

#1 Business School in Mexico and Latin America 2008-2024

Eduniversal Best Master's Ranking, General Management Category

5 Palms of Excellence

The only school in Mexico recognized with 5 Palms of Excellence from Eduniversal in 2024

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Develop a Revenue Drive

Enhance your decision-making skills with solid financial analysis and create initiatives that make a real impact on your business or organization's results.

Lead your organization's strategies

Get a deep understanding of Marketing Strategy and its practical application to business so your marketing initiatives are aligned with the company's long-term strategies.

Develop a holistic perspective on marketing

Gain a comprehensive perspective to tackle marketing challenges with strategies focused on profitability and value creation.

Innovative class formats

We have two study formats. At the Mexico City venue, we have a blended format, which adapts perfectly to your schedule and lifestyle. At the Monterrey venue, the format is in-person, offering an experience focused on participation, dialogue, and networking.

#1 Business School in Mexico and Latin America 2008-2024

Eduniversal Best Master's Ranking, General Management Category

5 Palms of Excellence

The only school in Mexico recognized with 5 Palms of Excellence from Eduniversal in 2024

Know more

An experience that transforms

Learn from national and international professors

Eva María Guerra Leal

PhD in Administrative Sciences, EGADE Business School

Rajagopal

PhD in Marketing, Ravishankar University

Jorge Miguel Rocha

Postdoctoral Fellow in Business Program Management, Tulane University

Claudia Quintanilla

PhD in Administration, Tulane University

Lucila Osorio

PhD in Administrative Sciences, EGADE Business School

Santiago Alonso Díaz

PhD in Cognitive Sciences, University of Rochester

Alberto Méndez Morales

PhD in Innovation Economics, Autonomous University of Madrid

Juan Carlos Bustamante Urbina

PhD in Marketing Research and Techniques, Autonomous University of Madrid

Thematic Areas

Thematic Area 1

Understanding the Market

Thematic Area 2

Strategy development

Thematic Area 3

Comprehensive marketing vision

Thematic Area 4

Elective courses

Learn about the admission process

The EGADE Business School Admissions Committee carries out a comprehensive evaluation of each candidate looking to join any of our programs. We assess our candidates' professional experience, background, and academic performance, along with quantitative elements such as their scores on the admissions and English proficiency tests.

We have a strong commitment to dynamic and creative candidates with high leadership potential, an open mind, and a passionate drive to achieve success and transcend the limits of business transformation.

Learn more about how to become part of the EGADE community and start the application process for the program of your choosing.

Admission Application

Admission Application for Domestic and International Students

We invite you to contact an admissions advisor to receive personalized guidance and support throughout your application process to EGADE graduate programs.

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Depending on the graduate program you select, you will be required to meet a series of requirements as part of a comprehensive evaluation process. These requirements will be detailed once you begin your official application and may include:

Proof of undergraduate studies
Admission exam and English proficiency test
Interview and assessment
Official recommendation letters
Statement of purpose
Additional documents depending on the program

All documents must be submitted in PDF format, and if applicable, should include both sides.

Please complete the following form to be contacted by an admissions advisor.*

Admission Application for Domestic and International Students

We invite you to contact an admissions advisor to receive personalized guidance and support throughout your application process to EGADE graduate programs.

Ver todo

Proof of undergraduate studies
Admission exam and English proficiency test
Interview and assessment
Official recommendation letters
Statement of purpose
Additional documents depending on the program

All documents must be submitted in PDF format, and if applicable, should include both sides.

Please complete the following form to be contacted by an admissions advisor.*

Online Admission Tests and Interview (KIRA)

You will receive an invitation to complete your online interview through your admissions advisor.

Once you have completed your admission application, your admissions advisor will invite you to participate in the online admission interview, based on your profile and the program you are applying for. They will also inform you if it is necessary to take the Graduate Studies Admission Test (PAEP) and/or an English proficiency exam.

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What to expect from the interview?

This interview is designed to assess your skills, competencies, and business acumen.

You will only need a device with internet connection, camera, and microphone.
It will take approximately 40–50 minutes to complete. You will have only one opportunity to take the interview.

Pauses are not allowed. However, don’t worry—you will have unlimited practice sessions before starting the actual test.

The interview is conducted in both Spanish and English. For programs taught in English, such as EMBA, MBM, and Online MBA, the interview will be entirely in English. Additionally, these programs require a valid and current English proficiency test. Please consult your advisor for available options.

You will receive an invitation to complete your online interview through your admissions advisor.

Ver todo

What to expect from the interview?

This interview is designed to assess your skills, competencies, and business acumen.

You will only need a device with internet connection, camera, and microphone.
It will take approximately 40–50 minutes to complete. You will have only one opportunity to take the interview.

Pauses are not allowed. However, don’t worry—you will have unlimited practice sessions before starting the actual test.

Once you have completed the above steps.

The EGADE Business School Admissions Committee will holistically and comprehensively evaluate your profile and determine the final decision.

Throughout this entire process, your admissions advisor will stay in contact with you to provide personalized guidance and support you at every stage of the journey.

The EGADE Business School Admissions Committee will holistically and comprehensively evaluate your profile and determine the final decision.

Throughout this entire process, your admissions advisor will stay in contact with you to provide personalized guidance and support you at every stage of the journey.

Financial Aid

EGADE Talent

Candidates demonstrating academic and/or professional excellence, leadership potential, and a commitment to the values, diversity, and vision of EGADE Business School. Cross-cutting scholarship for all programs.

Empowering Business Women

Empowering Business Women was created as a means of driving the talent of extraordinary women towards their highest potential by funding a portion of their graduate degree and offering mentorship sessions with leading experts in their field of study.

This scholarship is aimed at those candidates who have an outstanding background, academic excellence and professional experience.

EXATEC Benefit

Benefit for alumni who graduated from a professional career at the Tecnológico de Monterrey, which applies a reduction in tuition costs by a certain percentage.

EGADE Talent - International

Seeks to benefit talented young professionals from Latin America or non-Mexican nationality who wish to pursue full-time graduate studies at EGADE Business School.

Institutional Partnerships

Students working for a company, institution or organization that has an ongoing partnership or agreement with Tecnológico de Monterrey will get a cost reduction on their tuitions depending on each partnership.

EGADE Talent

Empowering Business Women

This scholarship is aimed at those candidates who have an outstanding background, academic excellence and professional experience.

EXATEC Benefit

Benefit for alumni who graduated from a professional career at the Tecnológico de Monterrey, which applies a reduction in tuition costs by a certain percentage.

EGADE Talent - International

Seeks to benefit talented young professionals from Latin America or non-Mexican nationality who wish to pursue full-time graduate studies at EGADE Business School.

Institutional Partnerships

Learn more about the program's next events.

FAQs

The minimum requirement to enter this Master's program is 3 years of professional experience.

It's not possible. The program has a lock-step format so it must be taken as it was designed.

No, to graduate you just need to approve all courses.

No, financial aid is not accruable.

Yes, you can participate on international experiences such as exchanges, summer courses, GNAM Weeks, and double degrees.

Fill out the form and take the first step in transforming your career

Learn about EGADE Business School's master's degrees

MBAs

EGADE MBA

Boost your career through disruptive thinking and business innovation. Develop leadership and management skills key to your growth in the executive environment.

Part-Time

In-Person

18 months

April & September

MTY, CDMX, GDL, and QRO (Fly-In Format)

MBAs

EGADE MBA Online

Develop leadership and management skills key for your growth in the executive environment without geographic limitations.

Part-Time

Online

21 months

April & September

MBAs

EGADE Full-Time MBA

Study an full-time degree designed to strengthen your leadership and business skills to successfully face the challenges of the corporate landscape.

Full-Time

In-Person

12 months

April & September

Monterrey

Executive MBA

EGADE - W. P. Carey Executive MBA

A high-performance dual degree to enhance the leadership of senior executives aiming to reach the highest positions in their organizations.

Part-Time

In-Person

15 months

January

Mexico City

Masters

Master in Business Analytics

Unleash your technical and strategic business skills to make data-driven decisions that set you apart in the digital era.

Part-Time

In-Person

18 months

April & September

Monterrey and Mexico City

Masters

Master in Business Management

Study a 12-month program to develop a vision for business and leadership skills that will help you start your career with a competitive edge.

Full-Time

In-Person

12 months

September

Monterrey

Masters

Master in Finance

Take the lead in the financial world through innovation, leadership, and mastery of the most relevant financial analysis tools.

Part-Time

In-Person

18 months

April & September

Monterrey and Mexico City

Masters

Master in Finance Online

Become a financial expert from any location and develop the strategies that will shape the new economic landscape.

Part-Time

Online

18 months

April and September

Masters

Master in Management

Study a 100% online degree that provides you with the skills to navitage the world of business administration.

Online

2 years

January, April and September

Masters

Master in Sustainable Business

Transform sustainability into a powerful advantage to achieve greater profitability and make a positive impact on both the environment and society.

In-Person

18 months

September

Monterrey

Doctorados

Doctorado en Ciencias Administrativas

Alcanza nuevos horizontes a través de la investigación y crea la pauta para los nuevos avances y aplicaciones en áreas vanguardistas del contexto empresarial.

Completo

Presencial

4 años

Agosto

MTY y CDMX

Doctorados

Doctorado en Ciencias Financieras

Comprende desde un enfoque científico, las necesidades de los líderes que dirigen las organizaciones y contribuye a la generación de conocimiento, innovación e investigación de finanzas.

Parcial

Presencial

4 años

Agosto

CDMX

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