Design thinking is gaining momentum, not only to create new products, but also to overcome the temptation (fire and brimstone) to reach a solution without having understood the client’s problem
The average growth for Mexico, according to the latest surveys of private sector analysts, indicate an expansion of about 4 percent per year for this year
Traditional segmentation has not taken into account ‘situational demand’, a concept that can help companies drive the development of more and better business strategies
It is often thought that those who start a business out of necessity do not report the same well-being as those who do it out of opportunity, but a new study refutes this