Learn from Artists to Create the Future
The creative role of business has been brushed aside, even though this is actually the foundation of its existence
Preparing for vs Waiting for the Future
In a non-linear world, how to be the builder without being destroyed
Why Do We Reject New Ideas?
New ideas generate four types of friction: inertia, effort, negative emotions, and resistance
Impact Inclusion in Latin America
Generating a positive impact on societies through market mechanisms
Customer Journey Analytics: a Comprehensive Approach
Why do companies need a business intelligence system?
Celebrity-Branded Products, Key Factors to Extending Their Global Success
Why is authenticity one of the main values for brand strength to assure consumers’ acceptance of celebrity-branded products?
Placing the Customer Journey at the Center of Digital Transformation
Discover the steps for designing successful user experiences
