Martín works to improve the research and educational processes on higher education on information technology, entrepreneurship, and social innovation. He is founder and director of ABW Institute, company specialized on consultancy services, training and design strategies related with social innovation and social impact evaluation for all sectors.

Linda Elizabeth Ruiz is a professor of entrepreneurship at the Undergraduate Business School at Tecnologico de Monterrey in Mexico. She holds a Ph.D. in Business Administration. Her central area of study is oriented to the entrepreneurial and innovative behavior that occurs within established organizations. She is particularly interested in the study of entrepreneurial and innovative behavior from a gender perspective. Moreover, she seeks to analyze the implications of the activity over the regions.

Visiting scholar at Tecnológico de Monterrey, Business and Entrepreneurship Department (Puebla Campus). Consultant and writer on organizational and personal development, creativity and innovation. Business Administration Ph.D. Summa Cum Laude from the University of Valencia (Spain). Industrial engineer and psychologist. Master of tech-based entrepreneurship and innovation, and Master of personal and professional development.