Sustainability and the World of CVC

Today, sustainability has become one of the major focus areas of companies with the objective of having more efficient operations, reducing the carbon footprint and preserving basic resources such as water, among others. Companies have outlined internal strategies that support this mission and have leveraged technology, innovation and new business models. To do this, they are collaborating with startups to validate and scale new business models that are sustainable.

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Jairo Orozco Triana
PhD in Entrepreneurship and Management, Autonomous University of Barcelona
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Martin Reimann

Professor Martin Reimann is an Associate Professor of Marketing at the Eller College of Management at the University of Arizona, with appointments as an Associate Professor in the Department of Psychology, the College of Veterinary Medicine, and the Cognitive Science Graduate Interdisciplinary Program at the University of Arizona as well.