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How Important is Brand Authenticity?
Consumers tend to lean towards offers they perceive as authentic, something that is particularly relevant in the case of celebrity brands
The Road Ahead of Challenge-Based Research
Challenge-based research is a systematic journey to explore solutions for social and industrial problems
Nearshoring Opportunities
Effects of nearshoring: Years ago, manufacturing in China was cost-effective, compensating for the challenges and inconveniences of moving operations to such distant locations. Now, labor costs in Mexico are more efficient and lower than those in China. However, even if manufacturing costs in Mexico and China were the same, Mexico would be more advantageous when considering sending finished products to the US market. Companies can offer same-day or next-day deliveries upon placing an order. Shipping from Mexico is much more economical and flexible.
Increasing CVC Momentum in Latin America
Covid-19 accelerated the digital transformation, and this received a strong boost from CVC at a global and regional level in Latin America. A few years ago, talking about CVC was considered exclusive to Silicon Valley area, and now countries like Brazil have one of the highest levels of internet usage, social networks, and other technologies.
Ways Talent Acquisition Can Use Data and Technology to Drive DEI
Data and technology can be powerful tools to help drive diversity, equity, and inclusion (DEI) initiatives in talent acquisition
Social Entrepreneurs: Scaling by Negotiating Impact for Resources
Faced with increasingly global social and environmental challenges, many social entrepreneurs are committed to scaling their impact (or even going international), but they must safeguard the delicate balance between their economic and social goals
The Customer Is Not Always Right
Measuring aggression at work: the professional and emotional impact of customer abuse aggression on employees
