Dr. César Sepúlveda is currently a tenured professor in the Department of Marketing and Analysis at the Tecnológico de Monterrey, Campus Monterrey. He was Director of the Business Accelerator at the EGADE Business School of the Tecnológico de Monterrey (2013 – 2015), Director of the Marketing Program (four years) and Chairman of the Marketing Department (thirteen years) at the Monterrey Campus.

Dr. Franklin Velasco is an Associate Professor of Marketing at Universidad San Francisco de Quito. Dr. Velasco obtained a Ph.D. in Marketing at University of Texas at Arlington. He successfully completed the program in 2018 and received achievement awards such as 2017 Distinguished Ph. D Student and 2017-2018 Student Research Award. Franklin research interests include consumer well-being, branding strategies, sustainable marketing, services marketing, sports marketing, and marketing strategy.

Attila Pohlmann is a Professor of Marketing at the School of Business at Universidad San Francisco de Quito USFQ in Ecuador. His research focuses on transformative consumer research, specifically investigating the roles of marketing and consumption in creating, and possibly solving, societal and environmental problems.

Masa Kuljis earned a Bachelor´s Degree in Economics and Business from the University of Zagreb (Croatia) with several awards including the Dean's Prize for Academic Excellence and title 'Magna cum laude' for academic excellence. Working as an academic assistant in the same university she received a Master's Degree in Finance. Her great dedication, leadership and entrepreneurial spirit were recognized with the Rector's Special Prize for an outstanding student project and the title 'Magna cum laude'.

I am an experienced marketing professional with international as well as local experience having provided marketing services to multiple companies and industries in Mexico and Australia. In Mexico I have worked for Grupo Cementos de Chihuahua (GCC), McDonald´s, Interceramic, Tecnologico de Monterrey, Fashion Mall, Al Super, and Sotol Hacienda, among others. In Australia, I have worked for Rio Tinto Alcan and The University of Melbourne.

Dr. Chávez has worked in financial institutions for over 30 years, always in topics related to financial risk management, especially in credit risk. In Scotiabank, he was responsible for the implementation of the Basel Accord for advanced models for credit provisioning and capital purposes. Nowadays, he is responsible for the management of the capital ratio of the entities of the Grupo Financiero Scotiabank Inverlat.