Jaideep Prabhu, PhD, is a professor of marketing at University of Cambridge Judge Business School. He is the coauthor of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth and Frugal Innovation.

A thought leader of the Conscious Capitalism movement, Raj Sisodia is Co-Founder and Co-Chairman of Conscious Capitalism Inc. He was previously FW Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College and Trustee Professor of Marketing and the Founding Director of the Center for Marketing Technology at Bentley University. He recently joined Tecnológico de Monterrey as Distinguished University Professor of Conscious Enterprise and Chairman of the Conscious Enterprise Center. 

PhD in Economics, University of Texas at Austin

Ph.D. in Financial Sciences, from Tecnológico de Monterrey, and in Economic Sciences, from Instituto Politécnico Nacional. He is a professor in the Department of Accounting and Finance at Tecnológico de Monterrey, Santa Fe campus, where he teaches classes at a professional level. He has publications on financial economics and economic growth.