She holds a PhD in Financial Sciences from EGADE Business School at Tecnológico de Monterrey; she has a specialty in Applied Statistics from the Institute of Applied Mathematics and Systems Research of the National Autonomous University of Mexico, where she obtained the Alfonso Caso medal, awarded to the best grade average of the generation. She also holds a bachelor degree in Actuarial Science from the same University.

Martínez Bowness is an entrepreneur with extensive experience in the areas of education and development of human capital in Mexico. During the past eight years, Jaime has served as General Director of Fundación Pro Universitaria, a non-profit platform he founded to promote youth employability programs and skills development, as well as the Pro Meritum initiative, one of the largest programs of internships from Mexico.

Blas is a professor at Tecnológico de Monterrey and EGADE Business School. Blas is a Tax and Legal Services Partner of the PwC International Tax and M&A practice. He has more than 20 years of experience. Among its main activities he supports clients from Mexico, the U.S., Europe and Asia to evaluate the expansion of their businesses, as well as advise them on matters related to the repatriation of investments. He is an expert in the application of taxes in Mexico and in structuring international operations.

Dr. Amorós Espinosa is an expert in entrepreneurship and new business development.  He currently holds the role of Director of Doctoral Programs and Co Head of the Entrepreneurship and Leadership Strategic Research Group (GIEES). In pursuit of both the interpretation and popularization research work, Dr.

Dr. Moreno Tripp has specialized knowledge in the field of finance research in topics such as risk management, valuation, banking, and loans due to his extensive professional experience in the financial sector. Dr. Moreno has held the position of CEO and CFO for Serfin International Bank & Trust / Serfin Securities, as well as other C-level positions at the same institution. He has also worked for Valmex (Valores Mexicanos Casa de Bolsa) as Assistant Director and Financial Engineering Manager. Dr.

Sidney Ornelas is a PhD in Management Sciences student at ITESM. She holds a bachelor’s degree in marketing, a Master in Communications and a Master in Innovation for Enterprise Development, all three also at ITESM. She has professional experience working for retail and service companies performing and leading several marketing activities that include market research, brand strategies and advertising and promotional activities.

María Fonseca Paredes is Director of the Institute of Enterprising Families for Mexico and Latin America of the Tecnológico de Monterrey School of Business. Certified in family business consulting by the Business Families Foundation. Opinion leader in the country’s top media on topics related to Economic and Business Development, Family Businesses, Leadership and Innovation. Her scientific production includes several book chapters on these topics and popular articles in specialized journals. She has been a guest speaker and instructor at diverse national and international forums.

Haydeé Moreyra currently works as Academic and Research Coordinator for the Doctoral programs in EGADE Business School Santa Fe. Her professional experience has covered both the private and the public sectors. In the public sector, Haydeé worked at INEGI as Chief of Economic Statistics Department in Guanajuato state. In the private sector, she worked as a consultant and business analyst for El Semanario newspaper and Infosel Financiero.

Adriana del Carmen Sánchez Guzmán is an Associate Professor at the León Campus, in the marketing area. She is a Doctor in Economic-Administrative Sciences from the University of Alcalá, Spain, has a Master's Degree in Administration and a career in Business Administration from the Tecnológico de Monterrey, and is a Business Ontological Coach.

Professor Castaño has had an outstanding academic career as professor and researcher in the areas of marketing and consumer behavior. Her research line focuses in the adoption of new products and brands, the cultural meaning of consumption and decisions affecting consumer wellbeing. Her research works have been published in the Journal of Marketing Research, Journal of Consumer Psychology, Marketing Letters, and Journal of Consumer Marketing, among others.