How to capitalize the entrepreneurial potential of the youngest employees
Digital Context and the Changing Direction of Business Models
In an increasingly dynamic market, we have revolutionized the meaning of product and consumption in all their variations
The challenges of digitalization in Latin America
In Mexico and Latin America, digitalization has had an internal focus in most organizations, it's time to go beyond the traditional boundaries to reach the customers and the employees. In this interview, the CEO and President of SAP Mexico, Desmond Mullarkey, talks about the purpose of digitalization: making experiences better for communities.
Brand-Name Genes: Are Brands Inherited?
Through the use of appropriate brands, parents can pass on to their children a responsible, healthy consumption gene