"Promoting entrepreneurship and innovation for local development".

Sidney Ornelas is a PhD in Management Sciences student at ITESM. She holds a bachelor’s degree in marketing, a Master in Communications and a Master in Innovation for Enterprise Development, all three also at ITESM. She has professional experience working for retail and service companies performing and leading several marketing activities that include market research, brand strategies and advertising and promotional activities.

Haydeé Moreyra currently works as Academic and Research Coordinator for the Doctoral programs in EGADE Business School Santa Fe. Her professional experience has covered both the private and the public sectors. In the public sector, Haydeé worked at INEGI as Chief of Economic Statistics Department in Guanajuato state. In the private sector, she worked as a consultant and business analyst for El Semanario newspaper and Infosel Financiero.

Adriana del Carmen Sánchez Guzmán is an Associate Professor at the León Campus, in the marketing area. She is a Doctor in Economic-Administrative Sciences from the University of Alcalá, Spain, has a Master's Degree in Administration and a career in Business Administration from the Tecnológico de Monterrey, and is a Business Ontological Coach.

He is Professor at the León Campus in the area of international business. He collaborates in the Strategic Research Group Strategy and Management of Organizations in Emerging Economies and the European think tank Choiseul Institute. He is a member of the National System of Researchers of Mexico. He has a PhD in Business Administration from the University of Valencia, Spain, Master in International Management, from Thunderbird, Phoenix. Az, and Bachelor Degree in Business Administration, from the University of Houston, Tx.

Samuel Mongrut holds a Ph.D in Finance from Universitat de Barcelona (Spain), a Master in Economics from Maastricht University (Netherlands) and a bachelor degree from Universidad del Pacifico (Peru). He studied Quantitative Economics at the Netherlands Network of Quantitative Economics (NAKE) and he has participated in research projects at the National Opinion Research Center (NORC) from the University of Chicago (United States).