Dr. César Sepúlveda is currently a tenured professor in the Department of Marketing and Analysis at the Tecnológico de Monterrey, Campus Monterrey. He was Director of the Business Accelerator at the EGADE Business School of the Tecnológico de Monterrey (2013 – 2015), Director of the Marketing Program (four years) and Chairman of the Marketing Department (thirteen years) at the Monterrey Campus. His main areas of interest are related to services, sales, consumer behavior, and market research, where he has taught courses at the doctoral, graduate, undergraduate, and executive levels.