Ph.D. in Financial Sciences, from Tecnológico de Monterrey, and in Economic Sciences, from Instituto Politécnico Nacional. He is a professor in the Department of Accounting and Finance at Tecnológico de Monterrey, Santa Fe campus, where he teaches classes at a professional level. He has publications on financial economics and economic growth.

Roberto R. Barrera has held executive positions in numerous Mexican public and private organizations and is an international speaker. Dr. Barrera specializes in markets and financial institutions, and energy, and publishes in these areas. He received the Special Award prize for his research at the 2020 International IMEF-EY Conference. Dr. Barrera has been President of the CFA Society of Mexico, President of the MIT Club of Mexico, Member of the Educational Council at MIT, among other voluntary activities.

Bertha Leticia is a Ph.D. student in Engineering Sciences at Tecnológico de Monterrey. She has focused her studies on the adoption of Industry 4.0 and the relevance of human development in this new era, presenting several publications at international conferences. In 2019, she received her bachelor’s degree in Industrial Engineering with a Minor in Systems Engineering from Tecnológico de Monterrey. In the same year, as part of a double degree of the university’s honors program, she earned her master’s degree in Engineering Management from Southern Methodist University, The United States.

Sebastián García Ruiz Velazco is Associate Vice President for the NAM and LATAM regions in Global Product Control Finance at Ciitbanamex, performing financial transformation processes.

Professor Hernández Aramburo specializes in consulting in the field of energy, financial innovation, portfolio management, risk management, and corporate funding. Amongst Professor Hernandez’s professional activities are the leadership of Var Financiero, consulting in risk management and balance management. He also was Director of Funding and Risk Management of Global Markets at HSBC Mexico. He served in the field of global banking as Relationship Executive in the area of Energy.

Dr. Ricardo E. Buitrago R. is a Research Professor in Strategy and International Management at EGADE Business School of Tecnológico de Monterrey. Furthermore, Dr. Buitrago is affiliated with the School of Management at Universidad del Rosario in Colombia as an associate researcher. Before joining EGADE Business School, Dr. Buitrago served as Program Head and Dean in Universities in Colombia. In addition, he has been a visiting professor in different universities in Latin America. He is a member of the Business Association for Latin American Studies (BALAS) Executive Committee.

During his over 22 years’ academic and professional experience, Dr. Juan Carlos Rivera has focused on international business, global strategy, strategic negotiation, global innovation, international education, international economic policy, and global marketing, as well as extensive specialized practice in more than 55 countries on every continent of the world. He acquired his considerable international skills throughout his career at PepsiCo, Bancomext, PEMEX International, the National Association of Universities, Tecnológico de Monterrey, and CENEVAL.

20+ years working experience in industries as Logistics, GBS, Shared Service Centers, building materials, Banking. Experience E2E Process strategy, information management, Business Strategy, and Customer Centricity.

The research of Professor Centeno Velazquez focuses on the relationship between consumer and brand, SMEs brands and green and health-focused brands. His teaching comprises topics such as strategic brand management, new product development and global brands, marketing for entrepreneurs and international marketing. He has published several articles in international peer reviewed journals.

Dr. María Lucila Osorio Andrade has had a long career within Tecnológico de Monterrey, where she currently serves as a Research Professor in the Department of Marketing and Business Intelligence at EGADE Business School. She is also Interim Director for the Retail Trade Center and Interim Coordinator of the Strategic Focus Research Group in Retail. From January 2011 to February 2022, she has been an adjunct professor at Campus Monterrey, teaching diverse undergraduate courses in the area of Marketing. She has also offered Continuing Education courses at the institution. Dr.